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Text File  |  1993-07-01  |  407b  |  19 lines
  1. 10
  2. MEASURING UTILITY OF DEAL|
  3. Bu prior agreements|
  4. By industry standards|
  5. By current trend|
  6. By absolute size|
  7. By cost to reach agreement|
  8. By time to reach agreement|
  9. By impact on organization|
  10. By PR benefits|
  11. By short-term goals|
  12. By long-term goals|
  13. By market share impact|
  14. By new opportunities|
  15. By impact on reputation|
  16. By newspaper coverage|
  17. By political impact|
  18. By additional prestige|
  19.